Our story started several years ago, when we decided to encourage the benefits of healthy eating on the go. It took a tremendous amount of work producing Fittbo in Europe and way longer than anticipated - because we wanted to make an impact. Fittbo turned out effective, cool, and easy to use. The first version was thoughtfully designed and have the right ingredients to come through for you anytime, anywhere. And we're only just beginning. We don't stop here and we are continuously looking creatively at what we can bring to the table.